Meydenbauer Center

Branding | Logo Design | Visual Identity
Lead designer: Eliza Young
Creative director: Steve Johnston
Created at: Green Rubino

Meydenbauer Center, the beloved convention center of Bellevue, underwent a $12.5 million renovation and with it, they wanted to refresh their brand identity and move into the future with a fresh, simple and modern mark. While they wanted to see several options of marks that were completely unique, they also were keen to see a concept that still carried the heritage of their original. With that in mind, I created this mark. The monogram is the same, including the swoop through the M mimicking their architecture, but the lines have been cleaned up and simplified, the color palette feels fresh and airy and the patterning and visual elements reflect the logo mark as well as the swoop on the roof of their building.