TechFest

Branding | Event Collateral | Animation
Designer: Eliza Young
Creative director: Barb Combs
Created at: Gravity Creative

TechFest is one of the largest events put on by Microsoft Research that takes place on campus each year where leaders in each department present their studies and their greatest achievements. When our client approached us to brand and create event collateral for this conference, we knew that it had to be impactful, fun, modern, and on-brand but also represent Microsoft Research as a whole. The lightbulb made of nodes alludes to the coming together of minds in a technological landscape and having that “aha” moment. That moment is what all of these Microsoft researchers have had to create some of the cutting edge technology that is presented at TechFest.