Vivacity Care Center Q3 Campaign

Digital, Print & Email Campaign | Illustration | Content Strategy
Art director: Eliza Young
Copywriter: Theodore Jones
Created at: DCG ONE

Vivacity Care Center is a collection of care centers located in the greater Spokane area of Washington. They came to DCG ONE wanting a digital brand awareness campaign that targeted their segmentation groups specifically. Knowing this, I came up with the idea to do a personality quiz similar to a Cosmopolitan or Buzzfeed quiz wherein users would answer fun, engaging questions that would ultimately lead to identifying and targeting their segmentation group in addition to presenting them with a persona that would provide them with health tips and tricks and Vivacity Care Center benefits.